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New York Times, Tuesday, February 9, 2021

Product once advertised with the slogan "The choice of a new generation"

Author:
Colin Ernst
Editor:
Will Shortz
TotalDebutCollabs
12/9/20210
SunMonTueWedThuFriSat
0010000
ScrabbleRebusCirclePangram
1.51000
Colin Ernst

This puzzle:

Rows: 15, Columns: 15 Words: 78, Blocks: 36 Missing: {JQXZ} Spans: 3 This is the debut puzzle for Mr. Ernst. NYT links: Across Lite PDF
Colin Ernst notes:
Hello out there in puzzle-land! Naturally, I'm thrilled to be making my NYT debut. Over 30 years ago, I sat in the lunchroom at Bronx ... read more
Jeff Chen notes:
I enjoy this theme type, figures of speech tied together unexpectedly. There's something entertaining about this triad, all suggesting ... read more
1
A
2
T
3
O
4
P
5
T
6
O
7
M
8
B
9
F
10
R
11
A
12
N
13
K
14
N
I
N
E
15
K
N
E
E
16
R
A
N
G
E
17
K
E
E
P
18
Y
O
U
R
S
19
H
I
R
T
O
N
20
A
R
I
S
E
21
S
L
E
E
V
E
22
R
E
D
I
N
23
K
24
T
W
O
25
H
26
A
27
S
28
A
D
A
29
O
30
F
31
F
S
32
L
33
O
U
S
E
34
E
35
M
A
I
L
36
N
O
G
G
I
N
37
H
38
A
39
N
G
O
N
T
O
40
Y
O
U
R
H
A
T
41
A
L
I
G
N
S
42
R
A
I
S
E
43
T
A
B
O
O
44
P
A
Y
S
45
B
46
O
47
T
48
E
S
S
49
L
50
A
O
51
E
52
N
53
S
U
R
E
54
C
I
T
I
55
N
56
G
57
P
A
R
E
S
58
T
59
I
60
G
H
T
E
N
Y
O
61
U
R
B
E
L
T
62
U
R
I
A
H
63
T
R
E
S
64
E
A
S
E
65
B
E
N
D
S
66
S
O
R
E
67
R
U
E
D
© 2021, The New York Times2/9/21 ( No. 26,026 )
Across
1
Upon : ATOP
5
___ of the Unknowns : TOMB
9
Plain-speaking : FRANK
14
Score for a bull's-eye in archery : NINE
15
Part of jeans that might be ripped : KNEE
16
A couple of octaves, for most singers : RANGE
17
Stay cool : KEEPYOURSHIRTON
20
What situations and needs do : ARISE
21
Record holder : SLEEVE
22
Supply for an indebted tattoo artist? : REDINK
24
Early afternoon hour : TWO
25
Owns : HAS
28
___-compliant (wheelchair-accessible, maybe) : ADA
29
Slays, in gang talk : OFFS
32
No-goodnik : LOUSE
34
What a "swoooosh" sound may signal is on its way : EMAIL
36
"Think box" : NOGGIN
37
Get ready for something amazing : HANGONTOYOURHAT
41
Puts in order : ALIGNS
42
Good news from one's employer : RAISE
43
No-no : TABOO
44
Is worth it : PAYS
45
Spam caller, e.g. : BOT
48
Suffix with host : ESS
49
Philosopher ___-tzu : LAO
51
Nutritional drink brand : ENSURE
54
Referencing : CITING
57
Cuts back : PARES
58
Don't spend so much money : TIGHTENYOURBELT
62
___ Heep (rock band) : URIAH
63
"___ chic!" : TRES
64
Effortlessness : EASE
65
Doesn't follow to the letter, as rules : BENDS
66
Peeved : SORE
67
Regretted : RUED
Down
1
Turkey's capital : ANKARA
2
Having multiple levels : TIERED
3
New York tribe or city : ONEIDA
4
Product once advertised with the slogan "The choice of a new generation" : PEPSI
5
Certain boxing win, in brief : TKO
6
Responsibility : ONUS
7
Old World blackbird : MERL
8
Threatens persistently : BESETS
9
Not serious, as a lawsuit : FRIVOLOUS
10
Numismatic classification : RARE
11
Member of a colonial army? : ANT
12
Greenpeace, for one, in brief : NGO
13
Understanding : KEN
18
What a "Y" with a pair of horizontal lines through it is the symbol for : YEN
19
Split, as logs : HEW
23
Some paradoxical questions : KOANS
25
Grant for a filmmaker? : HUGH
26
Home to more than 4.5 billion : ASIA
27
On the way : SENT
30
In shape : FIT
31
Goddess of spring : FLORA
33
People eater : OGRE
34
Frozen waffle brand : EGGO
35
Uprights at Stonehenge, e.g. : MONOLITHS
36
Creak or squeak : NOISE
37
"___ is too great a burden to bear": Martin Luther King Jr. : HATE
38
Expression of grief : ALAS
39
Pen tips : NIBS
40
"Whoopee!" : YAY
44
North, east, south and west : POINTS
45
Government department : BUREAU
46
End of an ultimatum : ORELSE
47
Like students at semester's end : TESTED
50
Ingested : ATE
52
Longtime home of Terry Gross : NPR
53
Cavalry weapon : SABER
54
Land south of Libya : CHAD
55
Songwriter Laura : NYRO
56
Ending with church or party : GOER
58
Clumsy boat : TUB
59
Indignation : IRE
60
Drinking game? : GIN
61
"It's no ___!" : USE

Answer summary: 1 unique to this puzzle, 1 debuted here and reused later, 2 unique to Shortz Era but used previously.

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