What a nice seed in ZEPPO MARX. Its Z and X already give it an interesting flair, and Zeppo is not only one of the awesome Marx Brothers, but he went on after his film career to make a fortune … as a mechanical engineer. I realize some people might not like this entry all too much because he might be considered one of the lesser Marx Brothers, but I'm calling him a Jeff Chen special.
Ah, FOSHIZZLE. When it first appeared in the NYT, it caused a bit of a stir in the blogosphere. (Rich Norris mentioned to me with a wink that he debuted FOSHIZZLE in the LAT crossword in 2008 and hasn't touched it since). Glad that Will went with a cheeky clue today, referencing how outdated and passé the term is. It's hard to "save" it when it sits at 1-A, but this almost does the job.
Will makes a good point about proper names. I personally don't mind a handful of names and their either-you-know-them-or-you-don't quality, but a mass of them being fairly esoteric detracts from my solve. SUSIE Q is welcome in my grids any day, especially considering how many different ways to clue SUSIE. I like the classical nature of DEIMOS as well as its Greek God etymology. Sketches by BOZ are also something I'm usually happy to see. Even EDWIN Moses is okay by me, given his two gold medals. But when you toss in ELIE, CECE, EERO, along with everything else, it all feels like too much to me.
It's so tough to "be current." On one hand, every business must keep up with the times (pun intended) — evolve or be left behind by emerging competitors. And in that regard, I like the attempts to keep entries fresh; in the here and now. On the other hand, I think it's important for every business to focus on its core strengths; what it uniquely does well. And for the NYT, I believe that's executing clever concepts, incorporating clever wordplay along with timeless substance, pulling from a wide range of constructors and voices to strong, varied puzzles. I don't think being a hip publication is so important.

Since we've already analyzed FOSHIZZLE to death, let's look at another "hip" entry, DROID RAZR. (I laughed at David's comment ... and it proves that I CAN TELL THE FUTURE. Wonder twins powers, activate!) On one side of the spectrum sits the iPhone, a game-changer affecting business and culture on a grand scale. On the other is the Apple Newton, a forgettable product in every way except for as a marketplace flop. The first RAZR has some historical value in that it revolutionized flip phones with its ridiculously thin profile, but the DRIOD RAZR feels to me like it will go the way of the Newton. Time will tell.
All that said, I do appreciate David's efforts to straddle the line, to both play to the NYT xw's strength as well as try to push it to grow past its boundaries.