A beautiful example of what an early/mid-week puzzle should be. (Yes, I know Thursday isn't early/mid-week. Stay tuned.) Plays on social media terms — a VALLEY GIRL has a lot of "likes." ROCKIN' ROBIN has all sorts of "tweets." A MAJORITY OWNER has a ton of "shares." I appreciate that Ross was able to find so many snazzy phrases that I'd happily use in a themeless.

MOTHER DUCK (with all her "followers") was good too, but that one I might give the side-eye in any other puzzle.
FENCE MENDER ... thankfully, it's the only themer that dips into the "definitional" category that plagues this type of theme. Imagine if MAJORITY OWNER had been PERSON OWNING STOCK. Much less fun, yeah?
Some funnage in the fill, too, with King JOFFREY of "Game of Thrones." Thank goodness dude got his due, AMEN AMEN.
Speaking of aMEN, what's an AREA MAN, you ask? Good question. The dictionary defines it as …
Okay, if you have to say "The dictionary defines it as …" it's probably not a fantastic grid entry.
KEPT MAN is kind of a colorful term, but a bit cringy. And the dupe of MAN made AREA MAN feel even worse.
EDM is … "electronic dance music"? It's still a globby piece of crossword glue since it's impossible to figure out if you don't already know it.
I might have considered this for the POW! if it had been run on a Wednesday or Tuesday. It feels like the NYT is falling down with the avant-garde Thursdays that used to help distinguish it; to feature its ability to be clever. Yes, it's tough to come up with something innovative every week. But others, like the American Values Club and Fireball, have been doing it with a higher rate of success than the NYT recently.
I love the NYT crossword. It's one of the things that drew me and my wife together. I don't want to see it slowly lose its cachet. Will, I hope you find a way to solve this problem.
Overall, an easy and mostly lovely — but so, so, so disappointingly non-cutting-edge — romp.