Almost all crosswords place theme answers horizontally, because they're generally easier for solvers to pick out that way. It's a rare ...
read moreAlmost all crosswords place theme answers horizontally, because they're generally easier for solvers to pick out that way. It's a rare puzzle that can successfully pull off vertical themers, and Ian does it well. A simple theme for a Monday, one with good rationale why the themers should run down instead of across.
Note that Ian didn't just choose any four fruits, but ones that are disguised within their phrases. Sure, SODA LIME or PRICKLY PEAR would exhibit literal LOW HANGING FRUIT, but the first isn't a fun phrase and the second isn't disguised. DIDNT GIVE A FIG could work, but it doesn't fit the two-word pattern. So bravo to Ian for being both consistent and specific in his choice of themers.
18A and 63A are fun longer fill, but do they distract from the theme (making solvers wonder what SWEET TALK and CENTER CUT have to do with LOW HANGING FRUIT)? In this case I think it's totally fine because the theme is so obvious, but it would be a different story if the theme were more difficult to ascertain.
Finally, a JWDW (Jeff would do WHAT?!) moment. Will made an excellent point last week about a great majority of his audience already being NYT xw solvers, so that's what he edits to. But I would love to see at least a few super-easy Monday puzzles throughout the year, since it's difficult to get most of my friends to even try a NYT puzzle. Today's is certainly fair (all answers are ones that an educated person ought to know), but I can see how it would be tough for newbies (EL AL, ULEE, OCHS, OLEO, ESTES). Here's an idea for audience-building, which I think is important for the long-term health of crosswords: what if puzzles in the first week of the month were relatively easier than the rest of the month? Anyway, something to consider.