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New York Times, Thursday, April 26, 2007

Author:
Mike Nothnagel
Editor:
Will Shortz
Food company whose name is spelled out in its advertising jingle
TotalDebutLatestCollabs
569/4/20064/20/20125
SunMonTueWedThuFriSatVariety
442272566
RebusCircleScrabble
431.66
Mike Nothnagel

This puzzle:

Rows: 15, Columns: 15 Words: 76, Blocks: 36 Spans: 1 This is puzzle # 7 for Mr. Nothnagel.
1
E
2
D
3
I
4
T
5
R
6
E
7
A
8
M
9
N
10
A
11
C
12
R
13
E
14
B
E
L
A
15
E
L
S
E
16
O
B
O
E
S
17
B
ARM
I
T
18
Z
V
A
H
S
19
B
L
E
E
P
20
S
E
E
T
O
I
T
21
A
22
L
LEG
E
D
L
Y
23
L
O
V
E
24
D
25
E
A
R
26
I
27
N
28
T
I
M
E
29
E
30
M
T
S
31
B
32
I
33
B
34
L
O
A
N
35
O
F
A
G
E
36
U
F
O
37
I
T
S
G
38
O
39
N
N
A
C
O
S
40
T
Y
O
U
41
A
S
K
42
S
T
I
C
K
43
H
I
L
T
44
D
O
S
45
C
E
N
T
46
S
47
P
E
N
D
S
48
W
ARM
S
49
O
50
A
T
E
N
51
T
52
A
53
X
R
A
T
54
E
55
P
A
G
O
56
D
57
A
58
S
59
O
H
B
O
Y
60
C
61
I
R
C
LEG
R
A
P
H
62
S
M
O
T
E
63
O
K
O
K
64
T
R
E
E
65
H
E
X
E
R
66
L
E
N
S
67
H
E
R
D
© 2007, The New York Times4/26/07 ( No. 20,988 )
Across
1
Shorten, say : EDIT
5
Swindle, in slang : REAM
9
Fancy button material : NACRE
14
Banjoist Fleck : BELA
15
"What ___?" (clerk's question) : ELSE
16
Relatives of English horns : OBOES
17
Events for some teens : BARMITZVAHS
19
Censor : BLEEP
20
Carry out an order : SEETOIT
21
Frequently used adverb on Court TV : ALLEGEDLY
23
Extremely popular : LOVED
25
Dog-___ : EAR
26
Eventually : INTIME
29
CPR experts : EMTS
31
Stain collector : BIB
34
Kind of officer : LOAN
35
21, e.g. : OFAGE
36
Subject of many X-Files : UFO
37
Bargaining phrase ... and a hint to this puzzle's theme : ITSGONNACOSTYOU
41
Call upon : ASK
42
Nail, as a gymnastic landing : STICK
43
Maximum extent : HILT
44
A couple in Mexico? : DOS
45
Follower of red or 50 : CENT
46
Devotes : SPENDS
48
Starts to like, with "to" : WARMS
49
Like some breakfast cereals : OATEN
51
It tends to increase with income : TAXRATE
55
Places of prayer and reflection : PAGODAS
59
"Goody!" : OHBOY
60
Something never shown in bars : CIRCLEGRAPH
62
Struck down : SMOTE
63
"All right already!" : OKOK
64
Branch headquarters? : TREE
65
Warlock, e.g. : HEXER
66
You can see right through it : LENS
67
Gather : HERD
Down
1
Declines : EBBS
2
"My stars!" : DEARME
3
"Would ___?" : ILIE
4
Fink's activity : TATTLING
5
Bring back : REVIVE
6
Lift : ELATE
7
Bat material : ASH
8
Southwest sight : MESA
9
One column in the periodic table : NOBLEGASES
10
More up to the job : ABLER
11
Not same-sex : COED
12
Stagger : REEL
13
Annual athletic award from cable TV : ESPY
18
Camera feature : ZOOM
22
Free : LETGO
24
Actual : DEFACTO
26
Old war story : ILIAD
27
"I beg to differ" : NOTSO
28
Listings on a to-do list : TASKS
30
Big truck maker : MACK
31
Start of a poker game : BUYIN
32
Poker player's declaration : IFOLD
33
Fights : BOUTS
35
"Come ___!" : ONIN
38
Food company whose name is spelled out in its advertising jingle : OSCARMAYER
39
Weapons check, in brief : NTEST
40
Victors of 1865 : THENORTH
46
Library area : STACKS
47
Feature of many a pirate : PEGLEG
48
Penned : WROTE
50
Stage part : APRON
51
Reggae musician Peter : TOSH
52
"Alas!" : AHME
53
Microsoft product launched in 2001 : XBOX
54
Sci. course : ECOL
56
Brave : DARE
57
Mimic : APER
58
Drop : SHED
61
"South Park" brother : IKE

Answer summary: 4 unique to this puzzle, 2 debuted here and reused later.

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