Fantastic debut. Check that — fantastic puzzle, period. I quickly realized something backwardy was going on halfway through, and I enjoy a good backwards puzzle. But I got a little annoyed that random words were reversed. YOU HAVE TO BE CONSISTENT, YOU STUPID CONSTRUCTORS, MYSELF INCLUDED!

Boy, did that slight(-to-gigantic) irritation flip to delight in a big way when the a-ha hit. Alex runs an orderly ship, the first several across entries going left to right as usual. But as soon as you hit BACK TO FRONT, you need to start entering the acrosses ... in BACK TO FRONT order! And then when you get to FORWARD HO, you go ... FORWARD again. Things switch again, appropriately at IN REVERSE, and then flip one last time at LEFT TO RIGHT.
This in itself was a fresh and amusing take on a backwards-type puzzle. But the friendly-sounding cluing made it stand out even further. I didn't get what [watch out now!] and [you can relax ...] meant during my solve, but afterward, it all came across so fun and amusing, like a square dance caller yelling out instructions or something. Colorful, really playful, right on my wavelength.
And the gridwork! Usually backwards puzzles have enough glitches in the matrix that my entertainment level diminishes. It's especially tough to construct something like this, where only certain entries are flipped. I was utterly amazed at how well Alex did with his fill. (I've used the dual-grid trick he described once before with a backwards puzzle — I originally learned it from Patrick Merrell some time ago. It's quite handy!)
There were a couple of toughies in TAMA, COATI, and GERI, but they are all legit(ish). And a minor ERN, that's it? Whoa. Such care to give us a smooth solve is very, very much appreciated.
There weren't a huge number of long bonuses, but RECORD DEAL and DAVINCI were both great, and EPONYM helped out too. (PINKEYE, though … eew.)
Loved this puzzle. It's so rare for me to see something as innovatively fun as this, while still working within all the general rule of one-letter-per-square. Can't wait to see what Alex has planned next.