| Date | Grid | Clue | Author |
| Tue Feb 13, 2024 | 21D | Coke competitor (6) | Peter Gordon |
| Wed Jan 4, 2023 | 18D | ___ Challenge (famous taste test) | Laura Breiman and Tom Bachant |
| Wed Jul 28, 2021 | 5A | "For those who think young" sloganeer, once | Alex Rosen and Brad Wilber |
| Wed Feb 17, 2021 | 1A | Option in a classic taste test | David Harris and Evan Kalish |
| Tue Feb 9, 2021 | 4D | Product once advertised with the slogan "The choice of a new generation" | Colin Ernst |
| Sat Sep 19, 2020 | 42D | Product whose name comes from the Greek for "digestion" | Robyn Weintraub |
| Thu Aug 27, 2020 | 45A | Drink once advertised as "Twice as much for a nickel" | Nancy Stark and Will Nediger |
| Sat Jun 27, 2020 | 37D | ___ Center, home of the Denver Nuggets | Ryan Mccarty |
| Sun Apr 19, 2020 | 105D | "Catch That ___ Spirit" (old ad slogan) | Jack Mowat and Jeff Chen |
| Sat Mar 21, 2020 | 48D | Pop label (2) | Damon Gulczynski |
| Mon Apr 22, 2019 | 67A | Soda in an old blind taste test | Bruce Haight |
| Wed Aug 22, 2018 | 26D | "Say ___, please" (old ad slogan) | John Lampkin |
| Wed Sep 13, 2017 | 3D | Drink with a Wild Cherry variety | Daniel Mauer |
| Wed Apr 5, 2017 | 48A | Cola wars competitor | Alex Eaton-Salners |
| Mon May 2, 2016 | 1A | Coke rival (3) | Paula Gamache |
| Thu Dec 31, 2015 | 51D | "The choice of a new generation" sloganeer, once | Ben Tausig |
| Mon Jun 1, 2015 | 1A | Coke rival (3) | David Woolf |
| Sun Oct 26, 2014 | 25A | Product once pitched by Michael Jackson and Mariah Carey | Caleb Emmons |
| Sun Oct 5, 2014 | 67D | Old "Gotta have it" sloganeer | Samuel A. Donaldson |
| Wed May 21, 2014 | 1D | "Live for Now" soft drink | Mike Buckley |
| Sun Dec 29, 2013 | 72A | Pop icon? | Joel Fagliano |
| Sun Dec 8, 2013 | 106D | It "hits the spot," per old radio ads | Patrick Berry |
| Sat Nov 9, 2013 | 50D | #2 pop | Michael Ashley |
| Thu Jul 25, 2013 | 6D | Beverage introduced as Brad's Drink | Patrick Blindauer |
| Wed Dec 26, 2012 | 50A | Cola wars "combatant" | Dan Schoenholz |
| Sat Feb 11, 2012 | 33D | One side of a longstanding ad battle | Joe Krozel |
| Wed Jul 28, 2010 | 60A | "Twice as much for a nickel" sloganeer, once | Howard Baker |
| Thu Feb 11, 2010 | 30D | Brand whose ads once featured Michael Jackson | Peter A. Collins |
| Tue Nov 17, 2009 | 5D | Coke competitor (6) | John Farmer |
| Sun Sep 13, 2009 | 89A | The "it" in the 1990s slogan "Gotta have it" | Todd Gross |
| Sun Aug 2, 2009 | 85D | Product with a circular red, white and blue logo (2) | Patrick Berry |
| Sat Nov 1, 2008 | 20A | Its slogan was once "More bounce to the ounce" | Donald K. Willing |
| Thu Jul 3, 2008 | 30D | It "hits the spot" per an old jingle | Keith Talon |
| Tue Apr 15, 2008 | 13D | Soda selection | Ken Bessette |
| Tue Feb 5, 2008 | 1D | "Taste that beats the others cold" sloganeer, once | Peter A. Collins |
| Tue Jul 31, 2007 | 31A | Coke competitor (6) | Allan E. Parrish |
| Fri Mar 30, 2007 | 53A | Pop label (2) | David Quarfoot |
| Thu Oct 12, 2006 | 9D | Michael Jackson once pitched it | Dave Tuller |
| Fri Apr 28, 2006 | 38A | "Hits the spot" sloganeer, once | Eric Berlin |
| Tue Jul 12, 2005 | 34D | Coke competitor (6) | Nancy Salomon |
| Sun Jun 5, 2005 | 47D | Product with a circular red, white and blue logo (2) | Patrick Merrell |
| Thu Apr 21, 2005 | 4A | Quaff with caramel coloring | Patrick Merrell |
| Tue Mar 5, 2002 | 6D | Coke competitor (6) | Marjorie Richter |
| Tue Jan 1, 2002 | 54D | "Gotta have it" sloganeer, once | Manny Nosowsky |
| Sun Sep 23, 2001 | 78A | Product introduced by a North Carolina pharmacist in 1898 | Randolph Ross |
| Fri Aug 10, 2001 | 22A | Old "Hits the spot" sloganeer | Manny Nosowsky |
| Fri Jun 22, 2001 | 2D | Kind of challenge | William I. Johnston |
| Tue Sep 12, 2000 | 31D | RC competitor | Bill Zais |
| Tue Jul 25, 2000 | 26D | Coke competitor (6) | Patrick Jordan |
| Thu Mar 9, 2000 | 23A | Pop choice | Myles Callum |
| Wed Jun 2, 1999 | 26D | "Gotta have it" sloganeer | Nancy Salomon |
| Sun Jan 10, 1999 | 74A | Cola choice | David J. Kahn |
| Thu Oct 16, 1997 | 71A | Famous test participant | Brendan Emmett Quigley |
| Sun Nov 24, 1996 | 1A | "It" in the old slogan "Gotta have it" | M. Jacobson |
| Mon Dec 12, 1994 | 60A | Coke rival (3) | Joy L. Wouk |