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REBRANDING

New York Times, Sunday, December 20, 2015

Author: Peter Wentz
Editor: Will Shortz
Peter Wentz
TotalDebutLatestCollabs
259/27/200711/18/20160
SunMonTueWedThuFriSat
100121011
ScrabbleRebusCirclePangram
1.84005

This puzzle:

Rows: 21, Columns: 21 Words: 140, Blocks: 72 Missing: {QZ} Spans: 1 Scrabble average: 1.73 This is puzzle # 22 for Mr. Wentz. NYT links: Across Lite PDF
Peter Wentz notes: Several months ago, Will sent out an email of the NYT crossword inventory to Cruciverb-L, noting that there was a demand for non-rebus Thursday and Sunday puzzles. Coupled with having a few themed puzzles ... more
Peter Wentz notes:

Several months ago, Will sent out an email of the NYT crossword inventory to Cruciverb-L, noting that there was a demand for non-rebus Thursday and Sunday puzzles. Coupled with having a few themed puzzles recently accepted at the newly launched BuzzFeed and Wall Street Journal crosswords, I figured it'd be worthwhile to broaden my submissions to The Times. Can't remember exactly where the germ of this idea started, but I recall the moment that I discovered EVERYBODYLIKESSARALEE had twenty-one letters was when I knew this one had a serious chance.

Having not attempted it in quite a long time, I found that cleanly filling a Sunday-sized grid can rival creating a traditional themeless. As XWord Info shows, the average word length is much higher than the early week puzzles and can be surprisingly close to the weekend's unthemed offerings. Plus, the risk of dupes increases with the number of entries.

Oh, and here's hoping this theme will be seen as silly and lighthearted, rather than grammatical pedantry! Happy solving everyone!

Jeff Chen notes: Famous ad slogans, 'corrected.' Neat finds; so many companies using grammatically incorrect slogans. I liked the ones which created ridiculous-sounding phrases. Funny to imagine a poor marketer arguing why DO YOU ... more
Jeff Chen notes:

Famous ad slogans, "corrected." Neat finds; so many companies using grammatically incorrect slogans. I liked the ones which created ridiculous-sounding phrases. Funny to imagine a poor marketer arguing why DO YOU HAVE ANY MILK would make for a bad campaign.

Subway's logo

The others were so similar to the base phrase that they didn't do very much for me. I found it more fun to have a completely ridiculous "correction." Additionally, THINK DIFFERENTLY and EAT FRESHLY had the same correction — and they were the first two themers I uncovered. I wasn't a fan of that duplication.

I was befuddled by YES WE HAVE THAT. Something like "We got that" sounded vaguely familiar for … Office Depot? Kinko's? Ah, it's Staples, and it's "Yeah, we've got that." The rest of the themers were very familiar to me — I wonder if this one is an outlier, or if I'm just not tuned in at all to the office supply sphere.

Some nice fill as I'd expect from Peter — STAR JONES, RETRONYM, JOSTLE/FJORDS, BODES WELL, etc. helped keep up my interest level. Peter's spot-on when it comes to Sundays being very tough to cleanly fill — we'd rarely see AH SO, SKED, MST, etc. in one of his themelesses. Still, it's strong gridwork.

A couple of things that might be confusing:

  • LEED apparently stands for "Leadership in Energy & Environmental Design."
  • How is BACON [Earnings, so to speak]? Think of "bringing home the bacon."
  • Who the heck is ALIG and what is "Booyakasha!"? Inserting the space to make ALI G might clear that up. (I can't stress how much I loved this clue!)
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© 2015, The New York TimesNo. 24,148
Across Down
1. Chipped beef go-with : TOAST
6. Plugged in : AWARE
11. Subjects of frequent updates : APPS
15. Tennis's Wawrinka, winner of the 2015 French Open : STAN
19. Wet spot : OASIS
20. Sophomore's choice : MAJOR
21. "Language of the unheard," per Martin Luther King Jr. : RIOT
22. "Duh, I get it" : AHSO
23. "Corrected" slogan for a tech company? : THINKDIFFERENTLY
26. Matriarch of six of the 12 Tribes of Israel : LEAH
27. Bounce : OUST
28. Regarding : ASTO
29. Keeper of the flame? : WICK
30. Majority of Saudi Arabians : SUNNI
31. Kind of tone : EARTH
33. "Corrected" slogan for an office supply chain? : YESWEHAVETHAT
37. Anna Karenina's lover : ALEXEI
39. Deer hunter's prize : STAG
40. Skaters' leaps : AXELS
41. Who might say "I'm I. M." : PEI
42. Rating for many HBO shows : TVMA
44. Early co-host of "The View" : STARJONES
49. "Corrected" slogan for a fast-food franchise? : EATFRESHLY
52. Feudal superiors : LIEGES
53. "The Boy Next Door" star, to fans : JLO
56. Elbow : JOSTLE
57. Sources of some rattling : SABERS
58. Milkmaid's handful : TEAT
59. Earnings, so to speak : BACON
62. Tubs : VATS
64. Fall back on, as in desperation : RESORTTO
66. "Corrected" slogan for a dessert brand? : EVERYBODYLIKESSARALEE
71. Gambit : BOLDMOVE
72. Gambit : PLAY
73. Molly who wrote "Bill of Wrongs" : IVINS
74. Hogwarts delivery system : OWLS
75. Dweeb : WIENIE
77. Confine : ENCAGE
81. Measure of inflation, for short : PSI
82. Calligraphers : PENMEN
83. "Corrected" slogan for a hairstyling product? : ADABWILLDO
87. Shows promise : BODESWELL
89. Thom ___ shoes : MCAN
90. Short note? : IOU
91. "When in ___, tell the truth": Mark Twain : DOUBT
93. Second : AIDE
95. Took, as a test : SATFOR
97. "Corrected" slogan for a frozen breakfast food? : LETGOOFMYEGGO
102. Aunt in "Uncle Tom's Cabin" : CHLOE
103. Reflective writing : ELEGY
104. Certification for eco-friendly buildings, for short : LEED
105. "Funny bumping into you here" : OHHI
107. "Unfortunately ..." : ALAS
110. Seaside scavenger : GULL
111. "Corrected" slogan for a dairy product? : DOYOUHAVEANYMILK
115. Hot rod's rod : AXLE
116. Took a card : DREW
117. President-___ : ELECT
118. "Duck Dynasty" network : AANDE
119. Action-oriented sorts, supposedly : LEOS
120. Surfaces, in a way : TARS
121. Targets of cons : MARKS
122. Work with the hands : KNEAD
1. "Africa" band, 1982 : TOTO
2. First Ironman locale : OAHU
3. "From my perspective ..." : ASISEEIT
4. Possible black market cause : SINTAX
5. "Naughty!" : TSK
6. Buggy people? : AMISH
7. Drift : WAFT
8. Driver who won the Indy 500, Daytona 500 and Le Mans : AJFOYT
9. European deer : ROE
10. Get things wrong : ERR
11. "The Terminator" star, to fans : ARNIE
12. Bit of marketing : PITCH
13. Oktoberfest dance : POLKA
14. It's a mess : STY
15. Signs of respect : SALUTES
16. Hurricanes' grp. : THENHL
17. Yoga poses : ASANAS
18. Like three Cy Young games : NOHIT
24. Indirect objects, grammatically speaking : DATIVES
25. "Oh, gross!" : EWW
30. Sides in a classic battle : SEXES
32. "Acoustic guitar" or "terrestrial radio" : RETRONYM
34. "Hey, relax!" : EASY
35. ___ Pepper : SGT
36. Hudgens of "High School Musical" : VANESSA
37. Big lug : APE
38. Shepherd's workplace : LEA
39. Pioneering stand-up comedian : SAHL
43. El Paso setting: Abbr. : MST
45. Admission of 1959 : ALASKA
46. Josh : RIB
47. Gibes : JEERS
48. Figures in bedtime stories : OGRES
50. Nordic wonders : FJORDS
51. Charge : LEVY
53. "Romeo Must Die" star, 2000 : JETLI
54. Approach evening : LATEN
55. Missouri River natives : OTOES
57. It makes a turn at the entrance : STILE
58. Globetrot : TRAVEL
59. Some jazz : BEBOP
60. Promises : AVOWS
61. Ma uses them : CELLI
63. Like ibexes : ALPINE
65. Cover's opposite : ORIGINAL
67. Greeted with respect : BOWEDTO
68. Like shepherds' charges : OVINE
69. Holds to be : DEEMS
70. Scrutinized : EYED
76. Mint : NEW
78. Subject for one studying onomastics : NAME
79. Ottawa-based media inits. : CBC
80. Flooded with : AWASHIN
82. Submarine near the Gulf Coast : POBOY
83. TV character with the catchphrase "Booyakasha!" : ALIG
84. Rope from a ship, say : LIFELINE
85. "Whoop-de-___" : DOO
86. Start of the Lord's Prayer : OUR
87. Band with the first video on MTV, with "the" : BUGGLES
88. Connectivity issue : LAG
91. Having all the add-ons, say : DELUXE
92. Singer of the aria "Ora e per sempre addio" : OTELLO
94. Let, e.g. : DOOVER
96. Barring no one : TOAMAN
97. Corporate department : LEGAL
98. Plants : FLORA
99. Stephenie who wrote "Twilight" : MEYER
100. Cartoonish shrieks : YEOWS
101. URL ender : EDU
102. I.M. sessions : CHATS
106. "Fiddlesticks!" : HECK
108. Photographer/writer Arlene : ALDA
109. Short timetable? : SKED
111. Chemical used to fight malaria : DDT
112. Border line? : HEM
113. Like : ALA
114. Talk up a storm : YAK

Answer summary: 10 unique to this puzzle, 1 unique to Shortz Era but used previously.

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